User experience is one of the most critical design factors that improve your website’s performance and engages your customers. It creates a positive emotional experience for visitors navigating through your site and encourages them to take action, such as buying a product or subscribing to a service.
On the other hand, a website with slow loading times, poor navigation, complex structure, cluttered pages, and irrelevant content can negatively impact visitors and decrease the frequency of sales. Research shows that 88% of consumers do not return to a website after a negative experience. Here are the top reasons to redesign your website.
Your website is not Mobile Friendly
More than 50% of website traffic comes from smartphones. So, if your website does not have a responsive design, 50% of people will browse your competitor’s site. Remember, a responsive or mobile-friendly design is an essential requirement every company/business should consider.
People use the internet on the go or traveling, and they want information fast. You can easily beat your competition, engage visitors, increase sales, and generate higher ROIs when you cater to your target audience.
Your website does not Load Fast
About 47% of consumers stay on a website that loads within 1-2 seconds. A slow website has higher bounce rates, can deteriorate your business operations, and take a toll on your revenue generation strategies.
For instance, if your website speed shifts from one second to three seconds, the bounce rate will increase 32%. Therefore, redesigning your website by hiring a professional company like Kreative Mojo Design can increase your site’s speed and make it load faster to reduce bounce rates.
Your website does not align with Your Brand’s Content
Content is the cornerstone of your website. In other words, content is king, and marketers know the significance of quality content that aligns with the brand strategy. If your website does not support its content, redesign your site.
Content plays a critical role in building trust with existing and prospective customers. It educates visitors, establishes credibility, and generates “leads” down the sales funnel.
Your website is not SEO Optimized
Even if you have high-quality content on your website, you can’t rank higher on Google and other search engines if it does not have proper SEO. For example, you have detailed menus and image-based content without inbound links; Google may not index or rank your site. Redesigning your site with SEO is ideal for ranking.
Your website does not Streamline Buyer’s Journey
A business website plays a crucial role in streamlining the buyer’s journey. It is a 24/7 active platform that creates positive impressions on users by providing valuable information about products and services. Therefore, customizing your site to a specific buyer journey is essential because it keeps people moving through the sales funnel.
A well-designed, responsive, SEO-optimized, content-rich, and fast-loading website is one of the most powerful marketing tools for businesses. Kreative Mojo Design is a reputable company with years of experience in a website redesign.
Our professional team follows a step-by-step approach to analyze your site, diagnose issues, and redesign based on your requirements. Contact us today for more information on our website redesign services.