Whether you are a small business owner or have a website to promote your latest novel, you need a fantastic website to drive traffic and improve your ranking on search engines. Even if you are already focusing on content marketing, social media marketing, and paid advertising, you should never neglect your website’s quality. Your website needs to be optimized expertly to increase conversions and profitability, or else your bounce rate will go up if people keep clicking away from it. Here are the latest web design hacks that will help you convert more visitors into customers.
Increase Your Negative Space
The space occupied by elements on your web pages is called the positive space, and the negative space is any emptiness surrounding your content. Amateur web designers usually try and cram a lot of information to fill every bit of space on your site, but this can be very intimidating, and people may not be able to concentrate on your product because of all that visual clutter.
You should hire the right web designers to take advantage of this negative space and use it to embolden your calls to action or links to other essential pages. The quickest way to create more negative space is by separating blocks of texts and inserting visually appealing media in between so that the reader can catch a break to notice the most important parts of your page.
Improve Your Navigation
Many businesses are tempted to keep adding links to every notable resource or page on their navigation bar to increase the number of clicks. However, too many choices distract and overwhelm visitors, and they will be more likely to click on the wrong link instead of the important ones that direct them to product and pricing pages. The less you have in your navigation bar, the easier it will be for people to find what they are looking for. By creating a seamless website experience, you can be confident that people will locate your products faster before changing their minds or getting distracted elsewhere.
Avoid Free Templates
To save money, you may be investigating free templates and website themes to have an online presence, but everybody else is also doing the same thing. These themes are overused and are not updated regularly, making your website look lazy without giving you the customization options you need to improve efficiency and speed.
When designing a website, you need the expertise and skills to create a unique world and perspective into your brand that will separate you from competitors. A professional web designer such as Kreative Mojo Design can create an original theme to highlight your business and entice the right audience, and you can customize this to your heart’s content and update it frequently to prevent bugs and lags.
Animate Calls to Actions (CTAs)
Without a compelling call to action, visitors would not know what to do when they are on your website. CTAs are the most significant elements if you want high conversions through your site. Most people use text-only or button CTAs, but these are not as effective anymore and often get hidden if there is not enough negative space on the page.
Animated CTAs are the best option because they draw your customer’s attention to increase clicks and sales conversions. With high-quality visuals and creativity, you should add a CTA within a video or engaging article that a person is reading so that you do not lose their attention. Hiring the right web designers such as Kreative Mojo Design will ensure that you avoid the risk of receiving low-quality graphics and visuals because these can be generic and uninteresting for viewers to connect with your brand.