Running a startup or small business does not mean you neglect to create a website or have an online presence. A website can improve your business credibility and authoritativeness, especially when you want to market locally or expand globally.
Instead of building a website yourself, we recommend hiring a professional company with years of experience in web design/development to optimize your site for your target audience and search engines and achieve maximum leads and conversions.
Research shows that 72% of startups and small businesses have a website. About 28% of companies do not have websites, meaning they are less likely to stay competitive in the market. Having a website is crucial for brand recognition, product promotion, lead generation, and conversion.
Even if you have a website, you can’t achieve your goals if the design is poor, the site loads slowly, and it does not provide value to users. 38% of online consumers do not interact with a less responsive and poorly designed website. Today’s article will highlight a few practical tips to make your website stand out.
Create a Responsive Design
A mobile or device responsive website can drive more traffic and allow search engines to rank it higher in SERPs for your targeted keywords. People spend an average of five hours on their mobile phones and tablets every day.
More than 35% of people use their digital devices to look for and purchase products online. Therefore, creating a responsive website with a friendly interface for mobile users is an excellent way to create positive experiences.
Keep it Simple
Keep your website simple with a minimalist design. A professional web design company can build a highly sophisticated website with an innovative design that aligns with your business goals and branding strategy.
Experts recommend limiting the use of color, fonts, and GIFs because these elements can distract people from focusing on the page content. Use short paragraphs with 5-7 sentences/lines and incorporate bullet points to keep the content clean and organized.
Focus on Search Engine Optimization
In addition to choosing an easy-to-read domain name that matches your company or business, it is crucial to implement a solid SEO strategy. Kreative Mojo Design has a team of SEO professionals who use advanced, cutting-edge tools to perform thorough keyword research and choose “search terms” relevant to your business.
In addition, you can focus on content marketing and invest in paid advertising campaigns to drive traffic to your business website. Outsourcing your web design, development, and SEO can save you time and give you peace of mind.
Consider Website Speed Optimization
A recent study by Akamai and reported by DFY Marketing Systems shows that 85% of online users do not continue browsing a website if it takes more than three seconds to load.
Besides, about 70% of online shoppers look for a competitor’s website to purchase products or services when the website speed is too slow. Therefore, keeping software up to date, optimizing images and videos for downloads, and using a professional website hosting platform is essential for avoiding these problems.
Add a Call to Action (CTA)
Each page on your website should engage visitors. Highly engaging, relevant, and meaningful content can encourage users to take positive action and purchase your products or services.
However, if you want to increase your sales, include a call-to-action or CTA on your relevant pages. Kreative Mojo Design’s professional team can create state-of-the-art landing pages with properly positioned buttons and descriptions to increase the likelihood of taking action.
Final Words
Creating and running a startup is an excellent way to shape your business ideas, quit the traditional 9-5 job, and achieve financial freedom. However, you must have a solid digital presence to ensure your target audience finds you.
Kreative Mojo Design is an experienced web design and development company with a professional team to create an attractive, responsive, fast-loading, and feature-rich website for your startup company. Contact us today to discuss your website requirements with our expert team.
