Having a social media presence can help you reach your target audience, engage them with valuable content, turn them into customers, get feedback, build customer loyalty, increase sales, and generate higher ROIs.
Social media sites, such as Facebook, Instagram, Pinterest, Twitter, and TikTok can increase your market reach, reduce advertising costs, drive organic traffic to your site, and improve your business’s overall bottom line.
A recent report shows that 58.4% of people worldwide use social media networking sites. In other words, about 4.62 billion people across the world use social media. The average time spent on social media is two hours and twenty-seven minutes every day.
The question is: How can you leverage the power of social media to boost your business operations? Here is the step-by-step approach to getting the job done adequately.
Step 1: Define Your Target Audience
Experts at Kreative Mojo Design recommend defining, knowing, and understanding your target audience before creating a social media strategy. For instance, if you have a spa, your target audience is men and women looking for therapeutic massages, pedicures, manicures, facials, and relaxation therapies.
Developing buyer personas is the best way to define your target audience because it enables you to understand your ideal customer’s requirements, preferences, interests, challenges, and pains. Once you have created buyer personas, you can quickly develop engaging content for your social media accounts.
Step 2: Create/Modify Your Profile
After defining your target audience, it is time to get started with social media. First, you need to create a solid profile with relevant, meaningful, professional, and engaging content representing your brand and business.
For instance, when creating a username, choose a shorter handler and ensure consistency across different platforms. Include necessary information in your profile to drive prospective customers to your website.
For instance, you can include a summary of your business, product information, contact details, and links to the relevant landing pages. Hiring a professional social media management company can streamline the entire process and give you peace of mind.
Step 3: Create and Share Engaging Content
Content is king—no doubt about it. Creating and sharing valuable content on social media can optimize your overall inbound marketing strategy. For instance, you can provide your existing and protective customers with helpful advice, tutorials, tips/tricks, latest news, announcements, and promotions.
The primary goal of creating and posting engaging content on social media is to promote our products or services. At the same time, you provide your followers with valuable information to encourage them to view your business as a credible, authentic, and reliable source for assistance. Kreative Mojo Design’s social media team uses different content formats, such as:
- Videos and video stories
- Infographics and live videos
- Contests, announcements, discounts
- Reviews and testimonials
- Tutorials, tips, and tricks
Step 4: Use Social Media Analytics
Last but not least, social media analytics is an excellent tool to learn about your target audience, their demographics, age, gender, preferences, and purchasing patterns. Analytics provides you with relevant data, allowing you to generate valuable insights.
Thus, you can create content based on these insights and improve your social media strategy. Data analytics is also a powerful way to develop and maintain buyer personas, create a better product-market fit, increase sales, and achieve higher ROIs.
Kreative Mojo Design recommends discovering information about your social media followers, setting S.M.A.R.T goals to know the metrics to measure, using premium tools to analyze and measure data, and generating meaningful insights.
Implementing these four steps can improve your overall social media strategy and boost your business operations. To build brand awareness, gain followers, increase engagement, and grow your leads, you can rely on Kreative Mojo Design’s professional social media management team. Contact us today!