Even though we have already finished ringing in July with fireworks and social distanced celebrations, COVID-19 is still flipping people’s lives upside down, especially if you are a small business. Many people are still struggling since vaccines got rolled out at a snail’s pace, and jobs are being lost each day. This is making everyone even more hesitant to spend money on goods and services both online and offline. The results from your previous marketing strategies may have been devastating because of the pandemic that unexpectedly crippled the world, but there are still ways you can use digital marketing to revive your business in 2021.
Fill Your Site With More Content
The phrase “Content is King” is now an understatement because every business now relies on blog posts with strategic keywords to boost their search engine optimization and ranking on Google. Quality content helps engage and build trust with customers to increase brand awareness. You can target and connect with your audience to promote your business organically without spending too much on ads.
Blog posts help your website gain traffic, and you can direct customers towards other pages on your website to browse through and shop for your products. The creation of your content should be the foundation of your website’s structure, and all your topics should be informational and relevant. For example, if you sell custom jewelry, you can create a topic called “10 Gift Ideas for Valentine’s Day” and include your product in the list with a link to where people can buy it from.
Pay Attention to Local SEO
Local SEO is a strategy that helps your business gain visibility in local search results on Google. This is slightly different from general SEO because Google’s local search algorithm focuses on the types of businesses people need from their immediate area. This is essential since travel is strictly limited now, and people are shopping more closely to home. If you are a multi-location business, consider building separate local landing pages for each area with addresses and phone numbers. This information optimizes meta descriptions and title tags to boost your SEO.
Then you should focus on link building and quality content marketing to increase your relevancy over competitors. Make sure that your business is listed on Google My Business. Local citations from data aggregators and review signals should also be published from your local customers because these are all factors the algorithm takes into consideration to enhance your online presence.
Invest in Paid Ads
Paid ads, especially on social media platforms like Facebook and Instagram, are becoming more cost-effective. This is because giant ad networks make money through an auction system, and they depend on small businesses to purposely drive up the cost per click (CPC) for ads so that billion-dollar corporations are forced to increase their own social media marketing budgets. Because of COVID-19, people are spending a significant amount of time indoors searching for resources and entertainment. This has raised a lot of internet traffic, and there are not enough advertisers competing for ad spots. Now is the best time to invest in paid ads to increase your ROI, and you can boost your social media presence by gaining new followers to direct them to your website. Social media is an effective way to announce your hottest sales and offers, and people are more likely to impulse buy if they see a viral product or service trending on their homepage.